CONTENT SERVICES

strategy + creativity + authenticity

Written and visual content work in tandem to communicate and share your unique story. 

The best brands engage customers and build loyalty by ensuring all assets strike a careful balance between strategy, creativity and authenticity.

 

To do this, we get to the core of your brand’s differentiators and communicate that uniqueness through written content and photography designed to elicit trust, attract new customers, engage audiences and convert leads. 

Strategy + Writing

BRAINSTORMING SESSIONS 

NAMING, TAGLINES, PRODUCT LAUNCHES

Many businesses find it taxing to create the perfect name or tagline for their brand or products. We love a creative challenge! Our team will join yours for a brainstorming session and together we'll dig beneath the surface to identify the core elements to communicate.

Timeline: customized

What's included 

Hourly Brainstorming Session
via Zoom or in-person, when applicable

SEO KEYWORD STRATEGY + REPORT

Search Engine Optimization, better known as SEO, describes a series of techniques designed to help your website's pages appear in relevant search results when potential customers conduct an online or voice search. Keywords are one of the ways that search engines pull the most relevant results for their users. While we believe your online writing should first and foremost be geared towards the needs of your audience, we do recommend incorporating a strategy that uses relevant keywords when they fit naturally.

We're research-driven, which is why we suggest conducting keyword research to really know which keywords are relevant and worth targeting.

Timeline: two weeks

The SEO keyword strategy and report pulls together research that tells us the:

- Frequency of industry-related keywords are used

- Competitiveness of each keyword

- Keywords your competition targets
 

We take all this information and share it with you, along with our analysis and suggestions of which keywords to target (and how) moving forward.

What's included 

Discovery Consultation

Development of SEO keyword strategy 
based on search and competitive research

Keyword recommendations to use in website content

 

COPYWRITING + EDITING
FOR A 5-PAGE WEBSITE

Average readers spend 15 seconds on a website,[1] which is not a lot of time to capture attention, deliver your message or encourage a customer to contact or buy from you. The difference between websites that convert and those that don't is a strategic balance of function, design, words and images.

In today's do-it-yourself world many business owners take on the writing themselves or task it to their team. In these cases, writing or updating website content often falls to the bottom of a long to-do list, a good intention understandably neglected. Sound familiar?

Timeline: two weeks

Well-written website content is critical to the success of your website. Take control of your content and free your team of the time and burden so you can focus on what you do best.

What's included

Discovery Consultation

Content Strategy - 500 words per page 

 

Photography

 

PROFESSIONAL HEADSHOT SESSION

Every business owner needs a professional headshot for LinkedIn and of course, your website! Make a lasting first impression with a modern portrait that captures the personality of your brand through the person behind the brand —you! Introduce your customers to your brand and show them who you really are before that first in-person introduction with a headshot that's strategic, powerful and authentic.

Timeline: customized

What's included 

Discovery Consultation

Day-of Coordination

20-Minute Session at one local location or studio

Online Proofing Gallery 

2 Edited Images for print and web use

TEAM HEADSHOT SESSION

Every member of your team is an extension of your brand. From LinkedIn profiles to the About Us section of your website, each encounter your customer has with your team leaves a lasting impression. Curate that impression with professional team headshots that showcase the personalities and individual competencies of your team while revealing your brand’s story, vision and uniqueness. Our professional group headshot sessions showcase the confidence and pride you have in your brand and team!

Timeline: customized

What's included

Discovery Consultation

Day-of Coordination and Direction

15-Minute Session for each subject

at one local location or studio

Online Proofing Gallery 

2 Edited Images for each subject for print and web use
Plus! An Edited Team Image 

BUSINESS BRANDING SESSION

Ready to share what makes your brand different with photography that is stunning, authentic, inspired and uniquely you? Stand out and instantly communicate the essence of your brand in action with photography that showcases who you are and allows clients to get to know your brand on a deeper level. Connect with your customers and create a lasting affinity that goes beyond your brand’s name and logo. 

 

We begin the personal branding session with a planning meeting where we’ll use our visual branding expertise to brainstorm ideas for imagery that tells your brand’s story. Our team will ensure your branded photography is carefully styled and crafted.

Timeline: customized

The result is inspiring imagery that will showcase the people behind the brand and the products and services that you offer in a new light. So, go ahead. Amplify the power of your brand, share your story and reveal the true you with phenomenal visuals that enhance and magnify your brand. 

What's included 

Discovery Consultation

Shot List and Prop Planning

Day-of Coordination, Direction and Styling

90-Minute Session at one local location or studio

Online Proofing Gallery 

30 Edited Images for print and web use

 

PRODUCT PHOTOGRAPHY SESSION
BUILD YOUR ON-BRAND IMAGE LIBRARY 

Go ahead, flaunt your products with a session designed to share their best selling features and communicate the essence of your brand. Our visual experts will help showcase your company’s product line with branded photography tailored for use on your website and ecommerce platform, as well as your print and digital channels. 

With a library of beautiful, branded imagery to choose from, you can take advantage of the digital marketplace and maximize your competitive advantage by selling more through your online store, Instagram, Facebook and other social accounts. 

Timeline: customized

Discover the power of branded product photography that builds on and connects with the needs of your customer base! 

What's included 

Discovery Consultation

Shot List and Prop Planning

Day-of Coordination, Direction and Styling

90-Minute Session at one local location or studio

Online Proofing Gallery 

30 Edited Images for print and web use

 
JPDB_ReadytoGetStarted.png

BOOK A DISCOVERY CALL