CONTENT SERVICES

strategy + creativity

Your company’s written and visual content work in tandem to communicate with customers and share your unique story. The best brands engage customers and build loyalty by ensuring all assets strike a careful balance between strategy, creativity and authenticity. To do this, JPDB gets to the core of your brand’s differentiators and communicates that uniqueness through written content and photography designed to elicit trust, attract new customers, engage audiences and convert leads. 

CONTENT STRATEGIES

A  |  BRAINSTORMING SESSIONS

for Business Naming, Tagline Creation, Product Launches

Many businesses find it taxing to create the perfect name or tagline for their brand or products. We love a creative challenge! Our team will join yours for a brainstorming session and together we'll dig beneath the surface to identify the core elements to communicate.

 

Then, we'll share and refine our creative ideas, distilling the best into one or two words that will instantly tell your customer how your brand solves their problems, fits their lives, or reflects their aspirations. When we're done, your brand will stand out against the competition with an enduring name or tagline that you're proud of.

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • Hourly Brainstorming Session via zoom or in-person, when applicable

  • Travel time to and from on-site meetings, where applicable

B  |  SEO KEYWORD STRATEGY + REPORT

Search Engine Optimization, better known as SEO, describes a series of techniques designed to help your website's pages appear in relevant search results when potential customers conduct an online or voice search. Keywords are one of the ways that search engines pull the most relevant results for their users. While we believe your online writing should first and foremost be geared towards the needs of your audience, we do recommend incorporating a strategy that uses relevant keywords when they fit naturally.

At JPDB we're research-driven, which is why we suggest conducting keyword research to really know which keywords are relevant and worth targeting. The SEO keyword strategy and report that we deliver for customers pulls together research that tells us the:

  • Frequency that your industry-related keywords are used

  • Competitiveness of each keyword

  • Keywords your competition targets
     

We take all this information and share it with you, along with our analysis and suggestions of which keywords to target (and how) moving forward.

|  TIMELINE: TWO WEEKS

|  WHAT'S INCLUDED?

  • Discovery Consultation

  • Development of keyword strategy for SEO
    - based on search and competitive research

  • Keywords to use in optimized website content

 

C  |  MONTHLY CONTENT CALENDAR

An effective strategy requires planning, preparation and seamless execution. Our monthly content calendars articulate your strategy, capture ideas, ignite forward momentum, ensure consistency, and facilitate necessary tweaks and adjustments within your strategy.

Key to seamless content marketing, choose a content calendar for your blogs, social media channels,

downloadable assets, white papers, case studies and more!

 

We'll share the planning with you, just take a quick peek and approve. It's that easy! Are you ready to change the way you manage your content marketing?

|  TIMELINE: ONE WEEK

|  WHAT'S INCLUDED?

  • Discovery Consultation

  • Planning for one month includes a weekly channel (ie. blog, downloadable, email, podcast, social channel) with:
    - Topic idea with a brief description 
    - Client target, audience or theme
    - Keywords
    - Preliminary research, with one resource link

  • One (1) round of edits 

  • Polished content delivered in an Excel/Google Sheets

WRITING + EDITING

 

A  |  COPYWRITING + EDITING for 5-page Website

Average readers spend 15 seconds on a website,[1] which is not a lot of time to capture attention, deliver your message or encourage a customer to contact or buy from you. The difference between websites that convert and those that don't is a strategic balance of function, design, words and images.

In today's do-it-yourself world many business owners take on the writing themselves or task it to their team. In these cases, writing or updating website content often falls to the bottom of a long to-do list, a good intention understandably neglected. Sound familiar?

Well-written website content is critical to the success of your website. Take control of your content and free your team of the time and burden so you can focus on what you do best.

|  TIMELINE: TWO WEEKS

|  WHAT'S INCLUDED?

  • Discovery consultation

  • Writing website content or editing existing content based on a 5-page website with approximately 500 words per page 

  • One (1) round of edits

  • Polished website content delivered in a Word/Google doc

B  |  COPYWRITING for Blogs or Research Articles

Looking for a simple, cost-effective way to generate more leads and improve your SEO? Companies that regularly publish blogs and articles generate 55% more visitors to their website and 434% more indexed pages on Google.[2] 

Finding the time and knowing what and how to write are the three main barriers between most businesses and the benefits generated by blogs and articles. That's why many of our clients lean on us to write well-researched, professional blogs and articles that are relevant to their brand. We help position our clients as industry leaders, generate shareable content, and provide value to their audiences which in turn generates engagement and loyalty. 

|  TIMELINE: ONE WEEK

|  WHAT'S INCLUDED?

  • Discovery consultation

  • 500-word blog post or article 

  • One (1) round of edits

  • Polished website content delivered in a Word/Google doc

C  |  COPYWRITING for eNewsletters

You've made an investment in each of your customers, make the most of that relationship with regular correspondence. Publishing a consistent newsletter is a strategic way to engage and provide value to existing and potential customers, generate brand loyalty and ensure your brand remains top of mind.  

Share exciting news and offers, showcase your industry expertise, or provide value to customers by answering their frequently asked questions. Studies show that newsletters are a powerful way to convert customers and build your brand, which is why email marketing generates a healthy ROI.[3]

Too busy for a consistent newsletter? Allow our team to write the content for you in your existing email or CMS (ie. MailChimp). We'll do all the writing – all you have to do is approve the copy!

|  TIMELINE: ONE WEEK

|  WHAT'S INCLUDED?

  • Discovery consultation

  • Up to 500 words in your existing email or CMS
    (ie. MailChimp)  

  • One (1) round of edits

  • Polished website content delivered in a Word/Google doc

D  |  BUSINESS WRITING + EDITING 

White papers, case studies, eBooks, downloadables, brochures, media kits, press releases and training documentation - it’s all a part of doing business. Many entrepreneurs take this writing on themselves (when they find the time). 

We all know that time is money. We help clients regain the time they’d spend on writing these necessary documents, so they can focus attention elsewhere in their business. Whether you’re looking for someone to create a series of case studies, edit a draft that’s been sitting on your desktop, or brainstorm topics for a series of white papers, we can help!  

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • Discovery consultation

  • Based on up to 6 pages (up to 2,800 words)

  • One (1) round of edits

  • Polished website content delivered in a Word/Google doc

PHOTOGRAPHY

 

A  |  PROFESSIONAL HEADSHOT SESSION

Every business owner needs a professional headshot for LinkedIn and of course, your website! Make a lasting first impression with a modern portrait that captures the personality of your brand through the person behind the brand —you! Introduce your customers to your brand and show them who you really are before that first in-person introduction with a headshot that's strategic, powerful and authentic.

Feeling camera-shy? Our experienced photographer is committed to creating a comfortable, relaxed atmosphere and beautiful photographs that capture you in your best light. 

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • 15-minute phone or Zoom planning meeting

  • Preparation checklist

  • Day-of coordination and styling

  • 20-minute session at one (1) local location or Dundas studio

  • Online proofing gallery 

  • 2 edited digital images for print and web use

B  |  PROFESSIONAL TEAM HEADSHOT SESSION

Every member of your team is an extension of your brand. From LinkedIn profiles to the About Us section of your website, each encounter your customer has with your team leaves a lasting impression. Curate that impression with professional team headshots that showcase the personalities and individual competencies of your team while revealing your brand’s story, vision and uniqueness. Our professional group headshot sessions showcase the confidence and pride you have in your brand and team!

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • 15-minute phone or Zoom planning meeting

  • Preparation checklist

  • Day-of coordination and styling

  • 10-15 minute session at one (1) local location or Dundas studio

  • Online proofing gallery 

  • 2 edited digital images for each subject for print and web use

  • Plus! One edited team digital image for print and web use

C  |  PERSONAL BRANDING SESSION

Ready to share what makes your brand different with photography that is stunning, authentic, inspired and uniquely you? Stand out and instantly communicate the essence of your brand in action with photography that showcases who you are and allows clients to get to know your brand on a deeper level. Connect with your customers and create a lasting affinity that goes beyond your brand’s name and logo. 

 

We begin the personal branding session with a planning meeting where we’ll use our visual branding expertise to brainstorm ideas for imagery that tells your brand’s story. Our team will ensure your branded photography is carefully styled and crafted. The result is inspiring imagery that will showcase the people behind the brand and the products and services that you offer in a new light.

So, go ahead. Amplify the power of your brand, share your story and reveal the true you with phenomenal visuals that enhance and magnify your brand. 

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • 30-minute phone or Zoom planning meeting

  • Development of a shot list and prop planning, if required

  • Day-of coordination, art direction and styling

  • 90-minute of content shooting at one (1) local location or Dundas studio

  • Online proofing gallery

  • 30 edited digital images for print and web use

D  |  PRODUCT PHOTOGRAPHY
or STOCK LIBRARY SESSION

Go ahead, flaunt your products with a session designed to share their best selling features and communicate the essence of your brand. Our visual experts will help showcase your company’s product line with branded photography tailored for use on your website and ecommerce platform, as well as your print and digital channels. 

With a library of beautiful, branded imagery to choose from, you can take advantage of the digital marketplace and maximize your competitive advantage by selling more through your online store, Instagram, Facebook and other social accounts. Discover the power of branded product photography that builds on and connects with the needs of your customer base! 

|  TIMELINE: CUSTOMIZED

|  WHAT'S INCLUDED?

  • 30-minute phone or Zoom planning meeting

  • Development of a shot list and prop planning, if required

  • Day-of coordination, art direction and styling

  • 90-minute of content shooting at one (1) local location or Dundas studio

  • Online proofing gallery

  • 30 edited digital images for print and web use

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