IDENTITY DESIGN

research + strategy + creativity

Like it or not,

first impressions count.

Strong branding is a big investment for a small business, but it’s powerful. It captures your personality and values and presents your brand in its very best light.

More than just

a pretty (type)face.

We believe brand identity underpins strong communication. Your brand should work hard for your business and look amazing. Our team knows that information is powerful and so we build better brands that think and look smart using the divine trinity: research, strategy, and creativity.

Big or small, old or new

you deserve brilliant design.

Brand design is more than just a logo, it’s the full works. A distinctive look and feel will get you noticed, connecting you with your ideal customers and making you memorable.

Research how you are different. 

Strategize! Attract,

engage and earn trust. 

Create a perfect

visual mix. 

To engage and build loyalty we first need to be clear on who you are and what you are saying. We start by listening to you and your industry, conducting extensive research around your customers and competitors to get to the core of how you are different. 

Then, we’ll build a complete strategy to ensure you’re noticed, attract new customers, engage your audiences, and earn trust.

Finally, we create and curate an identity that carefully blends together this information in a perfect visual mix that instantly communicates your core message.

LOGO DESIGN + BRANDING 

THE FULL IDENTITY PACKAGE

Get ready to share your awe-inspiring service or product with the world! Time and time again we have seen the benefit of concise, consistent branding over short-lived trends. Build a brand with longevity that communicates exactly the right perception of your business. With our collaborative five (5) steps to Better Brands process, you will have a complete visual system on-hand that adds depth and personality to your brand, giving you the confidence to compete and grow. Show the world you’re invested in what you do with a practical, versatile toolkit of brand elements that takes your business to the next level!

 

Whether you’re starting out or scaling up, let’s channel your enthusiasm and passion to create the best impression and make the right impact. We'll take care of the strategy and creative so that you can focus on your business.

Timeline: four - six weeks

What's included +

  • Discovery Questionnaire and Zoom Session

  • Brand Analysis, Research and Strategy Development

  • Strategy Presentation and Moodboard

  • Design of two Brand Storyboard concepts with eight brand elements:

    - Primary Logo
    - Secondary Logo
    - Brand Mark
    - Submark
    - Colour Palette
    - Typography System
    - Patterns + Textures
    - Social Media Icons + Signatures

  • Two digital in use Renderings 

  • Up to two rounds of revisions on chosen concept

  • Logo and Brand Elements for print and digital use

  • Brand Storyboard

  • Brand and File Usage Tutorial

 

LOGO DESIGN, BRANDING + BUILD 
THE FULL BRAND LAUNCH PACKAGE

Fearlessly take your business to the next level with an authentic brand that is thoughtfully unique and timelessly powerful. You will receive a strategic identity, paired with copywriting, photography, and a robust website, all of which will consistently communicate the nuances of your brand. With all the print and social collateral needed to stand above the competition, you’ll be well equipped to communicate effectively across all your marketing ventures and ultimately generate more leads and grow your business.

Timeline: eight - ten weeks

What's included +

  • Everything in the LOGO DESIGN + BRANDING PACKAGE 

  • Content Strategy a tailored narrative built for your website and to use across your print and social collateral

  • Photography headshot and/or branding session

  • Website responsive and search engine optimized (SEO)

  • Your choice of Print and Social Collateral


 

BOOK A COMPLIMENTARY 15-MINUTE DISCOVERY CALL

Connect with us. Let's collaborate.

Based in Waterdown, ON. Available worldwide.

hello@jessicaplant.com

416.275.5613

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