IDENTITY DESIGN

 

We wholeheartedly believe better brands are built by combining strategy + creativity. We listen first and then learn what makes you idiomatic, building upon that. We dive deeply into your industry, studying the challenges and nuances of how companies in your industry grow. We learn about your competition, research what makes them ambitious and how you can stand out above them. In the end, we use all this information to strategize, curate and carefully blend together a perfect mix that is uniquely you.

A  |  LOGO DESIGN + BRANDING PACKAGE

Do you have an amazing service or product to share with the world, but feel held back by an identity that doesn’t represent who you are? Through our collaborative five (5) step branding process, you will walk away with a complete visual system that adds depth and personality to your brand, giving you the confidence to implement and grow.

 

Ideal for whether you are just starting out or looking to refresh your look to better represent your brand. You will get a strategic brand identity: the foundation to start securing your dream clients and making a profound mark in your industry.

| TIMELINE: FOUR WEEKS

|  WHAT'S INCLUDED?

  • Discovery Questionnaire

  • Brand Analysis, Research and Strategy Development

  • Strategy Presentation with Moodboard: to define strategic visual direction

  • Design of two (2) Brand Storyboard concepts containing seven (7) brand elements: Primary Logo, Secondary Logo, Submark, Colour Palette, Font System, Patterns and Social Media Icons and Signatures

  • Two (2) digital in use renderings for both Brand Storyboard concepts

  • Up to two (2) rounds of revisions on chosen concept

  • One (1) round of revisions on brand storyboard

  • Final design assets for print and digital use

  • Final Brand Storyboard: an at-a-glance document containing all your brand elements

  • Tutorial on file usage

B  |  LOGO DESIGN, BRANDING + BUILD OUT PACKAGE

Ideally suited to take your business to the next level in style and start generating more business immediately. You will receive a strategic brand identity, website, the print and social collateral needed to stand out and communicate effectively across all your marketing ventures.

| TIMELINE: SIX - EIGHT WEEKS

|  WHAT'S INCLUDED?

  • Everything included in the LOGO DESIGN + BRANDING PACKAGE listed above

  • A Single or Multi-Page Website see here for inclusions

  • Design of two (2) print and social collateral/marketing pieces from: business card, letterhead, thank you card, invoice, postcard, Facebook, Twitter, YouTube or Linkedin Business banner, Canva template (Photo Overlay), Instagram Starter Grid, Story Templates or Highlight covers.
     

DIGITAL DESIGN

 

A  |  WEBSITE DESIGN PACKAGE

Do you have an amazing service or product to share with the world, but feel held back by a website that doesn’t fit your needs? Through our collaborative website design process, you will be set up with a brand aligned responsive website that puts you in front of your ideal customer to capture leads and close deals.

Ideal for whether you are just starting out or if you are looking to refresh your existing online presence to better represent your brand. You will get an effective responsive website: the foundation to start securing your dream clients and making your mark online!

| TIMELINE: TWO - THREE WEEKS

|  WHAT'S INCLUDED?

  • Discovery Questionnaire

  • Follow up in-person or video chat meeting

  • Development of Website Rundown and Framework

  • Wireframe sketch/design of the Home Page

  • Design and Development of Responsive Website

  • Search Engine Optimization (SEO) Starter Plan

  • Setup of Google My Business listing

  • QA and Testing for Desktop and Mobile sites

  • Private Test Site

  • Up to two (2) rounds of revisions

  • Launch of Website

- Update nameservers with your domain provider

- Connection of hosting package

- Connection of Google Analytics

- Connection to Google Search Console

- A step by step visual tutorial of how to make edits using the Dashboard and Editor

- Directions on how to download and install website editor mobile app, if applicable

B  |  WEBSITE (E-COMMERCE) DESIGN PACKAGE

Do you have amazing products (or services) to share with the world, but need a website with an online store? Through our collaborative website design process, you will be set up with a brand-aligned responsive website, plus a fully configured e-commerce store that puts you in front of your ideal customer to sell your products (or services) - online.

Ideal for whether you are just starting out or if you are looking to refresh your existing online presence to become an online merchant. You will get an effective responsive website, plus shopping cart to open your digital storefront!

| TIMELINE: THREE - FOUR WEEKS

|  WHAT'S INCLUDED?

  • Discovery Questionnaire

  • Follow up in-person or video chat meeting

  • Development of Website Rundown and Framework

  • Wireframe sketch/design of the Home Page

  • Design and Development of Responsive Website

  • Design, setup and configure the online store 

  • Search Engine Optimization (SEO) Starter Plan

  • Setup of Google My Business listing

  • QA and Testing for Desktop and Mobile sites

  • Private Test Site

  • Up to two (2) rounds of revisions

  • Launch of Website

- Update nameservers with your domain provider

- Connection of hosting package

- Connection of Google Analytics

- Connection to Google Search Console

- A step by step visual tutorial of how to make edits using the Dashboard, Editor and Online Store

- Directions on how to download and install website editor mobile app, if applicable

C  |  SOCIAL STRATEGY + DESIGN PACKAGE

Do you have an amazing service or product to share with the world, but feel held back by a lacking social media presence? Through our collaborative social media strategy + design process, you will walk away with brand aligned social platforms that blend professionalism with a side of your behind the scenes personality!

Ideal for businesses who are just starting out or looking to refresh social media presences to better represent their brands. You will get an evaluation of your social channels and recommendations for specific platforms to effectively reach your business goals. In addition, you will receive the design and implementation of an on-brand strategy to build a consistent voice and image across all your social accounts.

 

| TIMELINE: ONE - TWO WEEKS

|  WHAT'S INCLUDED?

  • Discovery Consultation

  • Inventory of any current social platforms and analysis of any underperforming accounts

  • Recommendations for new platforms or suggestions of current ones that could be used more effectively

  • Implementation of a consistent brand strategy across all accounts:

Ensure profile photos are consistent

Optimize ‘about us’ and ‘bio’ sections’ content

Review goals and establish call-to-action initiatives

Ensure edits are compatible across all devices (mobile, tablet and desktop)

  • Design of three (3) social collateral items from:

Facebook, Twitter, YouTube, Linkedin Business Banners, Instagram Starter Grid, Highlight Cover, Template or Canva Templates (Image Overlays)

D  |  SOCIAL BUILDING + MANAGEMENT PACKAGE

Through our collaborative social media building + management process, you will receive a customized content strategy and implementation based on your choice of frequency level. 

 

Ideal for busy professionals who understand the importance of a social media presence for their business and are ready to delegate the task. The main focus is to increase brand exposure with a streamlined brand strategy.

 

| FREQUENCY: CUSTOMIZED

|  WHAT'S INCLUDED?

  • Customized Content Strategy

The development of a monthly calendar

Up to two (2) rounds of revisions

  • Content Creation

Graphic design, post writing, development of branded and tailored #hashtags based on subject

Up to two (2) rounds of revisions

  • Reputation Management

  • Spam Monitoring

  • Community Building and Followership Management

Unfollowing inactive accounts, real-time management of inbox or @messages, targeted following and engagement, commenting and liking on other posts

  • Monthly Progress Report

Recommendations for tweaking and adjusting to constantly improve results

a la carte

COLLATERAL

Collateral marketing materials can be stand-alone projects or be added on to an Identity Design package to enhance your brand and support the launch of your identity.

 

|  PRINT COLLATERAL

Brand Style Guides, Signage, Brochures, Pamphlets, Direct Mailers, Postcards, Business Cards and Letterhead, Stickers, Newsletters, Pocket Presentation Folders, Thank You Cards, Loyalty, ID & Gift Cards, Menus, Posters and Flyers, Point of Sales Displays and Self Talkers, Sell Sheets, Display Advertising and any other marketing materials specific to your industry.

|  WHAT'S INCLUDED?

  • Discovery Consultation

  • One (1) design concept
    based on your new or established branding

  • Two (2) rounds of revisions

  • Deliverables: Print-ready PDF

  • Print coordination and delivery of printed goods

|  SOCIAL COLLATERAL

Facebook, Twitter, YouTube, Linkedin Business Banners, Instagram Post Graphics/Starter Grid, Highlight Covers, Story Templates, Pinterest/Blog Post Templates, Canva Templates/Image Overlays, Email Marketing Landing Pages, Newsletters and Display Advertising. 

|  WHAT'S INCLUDED?

  • Discovery Consultation

  • Up to three (3) design concepts
    based on your new or established branding

  • Two (2) rounds of revisions

  • Deliverables: Web-Ready JPEG / PNG files

Every project scope is different and we have solutions to suit each of your unique needs.
Let us know the details of your project and we will provide you with a
tailored proposal.

Drop us a line. Let's chat.

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